[ Sidecar Interactive raises $11M in Series C ]

Sidecar Interactive has raised $11 million in Series C funding.

Founded in 2010, Sidecar Interactive develops and provides a Software-as-a-Service-based e-commerce marketing tool for retailers to conduct cross-channel shopping campaigns.

The company will use the funds to further develop its technology solutions—Sidecar for Google Shopping, Sidecar for Facebook Dynamic Ads, and Sidecar for Bing Shopping—to meet retailers’ evolving marketing needs. The SaaS company will increase headcount by 40% by the end of 2017 to support product development and market expansion.

Funding  Series C
Founded  2010
Country  USA
City  Philadelphia, Pennsylvania
Founder / CEO  Andre Golsorkhi
Deal Size  $11M
Investors  Silicon Valley Bank
 The Yard Ventures
 Osage Venture Partners
 Ascent Venture Partners
 Harbert Growth Partners
Previous Investors  Nextstage Capital
 Robin Hood Ventures
 Mid-Atlantic Angel Group
 Innovation Ventures
 ARC Angel Fund
 Gabriel Investments
 Innovation Capital Advisors
 Ben Franklin Technology Partners of  Southeastern Pennsylvania
 Osage Venture Partners
 Ascent Venture Partners
 and others