[ AB Tasty raises $17M in Series B ]

AB Tasty has raised $17 million in Series B funding.

Founded in 2012, AB Tasty  is a SaaS-based application that enables e-marketers to optimize their website and conversion rate without technical knowledge. It offers an easy-to-use and feature-packed solution to run all kinds of A/B and multivariate tests with minimal technical integration.

The company will use the fresh cash  to further expand as a world-wide market leader in conversion rate optimization and accelerate its commercial development in the U.S., where the company will focus on expanding its current portfolio of clients such as Sephora, Mercedez-Benz, Groupon and Pizza Hut.

Funding  Series B
Founded  2012
Country  UK
City  London
Founder / CEO  Remi Aubert
Deal Size  $17M
Investors  XAnge
 Omnes Capital
 Partech Ventures
 Korelya Capital
Previous Investors  Kima Ventures
 Omnes Capital
 XAnge