Virtuous Raises $3M Series A Financing


Phoenix, AZ

Key contact

Name Title
Gabe Cooper Founder & CEO
PHOENIX, AZ, Virtuous today announced they have closed a $3M Series A funding round with MATH Venture Partners.
Virtuous, an award-winning software platform that empowers nonprofits to build personal relationships with donors and raise more money, today announced they have closed a $3M Series A funding round with MATH Venture Partners.

"We have spent that last 4 years working closely with nonprofits to build an incredibly powerful and easy-to-use product," said Gabe Cooper, founder and CEO of Virtuous. "Our platform is helping generate amazing impact for our customers, and feel ready to scale quickly. MATH Ventures saw our position in the market and potential for growth, and we're very excited to be included in their portfolio."

Virtuous Software combines CRM, marketing automation, and a robust giving platform designed specifically to meet the needs of nonprofits. These organizations are able to operate more efficiently, and grow giving by helping to foster better relationships with their supporters.

"We invested in Virtuous Software because we connected with their mission," said Troy Henikoff, managing partner of MATH Venture Partners. "At MATH, we look for companies that have an 'unfair advantage in customer acquisition' and Virtuous is exactly that. They have taken the time to create a world-class product designed for a specific customer. Their value to charities is extremely clear."

Daphne Keys at Global Hope Network says, "I've loved this CRM since day one! There are tools that help create a solid 'guesstimate' for what the next ask might be for a particular person. It helps me better understand each person and consider a lower or higher ask if appropriate. Asking for the 'right' amount leads to more yeses."

Virtuous is scaling rapidly, with plans to double the size of their team in the next year. The Series A will be used primarily for growth, as well as continuing to iterate on the product. For more information about Virtuous and to view available jobs, visit

About Virtuous Software

Virtuous Software is the nonprofit CRM and marketing platform helping charities build better donor relationships, raise more money, and create more good in the world. Created by world-class developers with more than a decade of experience working with nonprofits, Virtuous Software empowers charities by helping them turn donors and supporters into advocates and community builders. For more information visit, and connect on Facebook, Twitter and LinkedIn.

About MATH Venture Partners

MATH Venture Partners is an early- to growth-stage fund managed by a seasoned team of hands-on technology investors and operators. The fund invests in companies managed by entrepreneurial teams focused on disruptive technologies and with a built-in advantage in acquiring and retaining customers. MATH Venture Partners has more than two dozen companies in its portfolio, including SpotHero, Built In, NowSecure and Acorns. For more information visit,

Funding Events

Date Amount Type Investors Lead investor
07/05/2019 $3,000,000 Series A Math Venture Partners

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